Being the Brand

You recognize them anywhere and their image might conjure up all sorts of feelings in you.

No. I’m not talking about that kid that used to pick on you in elementary school or your high school crush.

I’m referring to a well-marketed brand. You know, like the Nike Swoosh or Twitter’s cartoon bird silhouette or even those magical golden double arches of McDonald’s.

Well guess what? Now 7 Days Time has a brand too! (With fewer calories than Mickey D’s.)  Perhaps you noticed it sprinkled around the last few days– on posts, pages, newsletter emails. [Read more…]

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